HomeNewsStrongLED was invited to participate in MAB18 and won the Outstanding Contribution Award

StrongLED was invited to participate in MAB18 and won the Outstanding Contribution Award

2020-12-10

The International Media Architecture Biennale opened on the 7th floor exhibition of building 7 of the Central Academy of Fine Arts on November14, 2018.


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Fan Di'an, president of the Central Academy of Fine Arts, Zhu Pei, Dean of the School of Architecture of CAFA, GernotTscherteu, co-founder of the International Media Architecture Association, and Matthias Hank Haeusler, Martin Tomitsch, and Chairman of China Illuminating Engineering Society, Bing Shukui attended the opening ceremony and delivered speeches.


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Wang Xiaolin, Lu Pinjing- Vice president of CAFA, Song Xiewei- Dean of the School of Design, Qiu Zhijie- Dean of the School of Experimental Art, Director of the Development Planning Department, Wang Chuan- Deputy Director of Central Academy of Fine Arts visual arts high-tech innovation center, Zhang Zikang – gallery director of CAFA Art Museum and other college guests, Dou Linping- Secretary-general of China Illuminating Engineering Society, James Chang- StrongLED Lighting System Group attended the opening ceremony.


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Professor Chang Zhigang, MAB18 Director of the International Media Architecture Association (China), and Executive Deputy Director of the Center for Visual Arts' High-tech Innovation Center, served as the moderator. The event invited 104 foreign guests and 300-400 domestic guests, which is an international event in the field of media architecture.


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StrongLED as a partner of the International Media Architecture Biennale, won the MAB18 Outstanding Contribution Award. Chairman James Chang and corporate representative Shanti Chang were appointed members of the International Media Architecture Association China MAIC.

StrongLED was invited to participate in the Corporate Innovation Forum, and Shanti Chang's "Utopia in Smart Cities: Interactive Innovations and Civic Engagements " explains how to bring experience and enhance urban happiness with cutting-edge technology of fun content and thinking. At present, all kinds of digital infrastructure have gradually integrated into the scheme of place creation and smart city, and become the [media building" we see every day.


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Beijing, being one of the fastest growing cities in the word, it is the testing-bed for a lot of new developments and experiments. StrongLED and Sencity are two of the most forward-thinking companies that are dare to reimagine the future of urban-living with uncharted practices to forge creative and enjoyable experiences for everyone in the world.


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Works - Building lighting and interaction design

StrongLED light up the south facade glass wall of Building 7 of CAFA School of Architecture, providing lighting equipment: RTP-9805, DMX-S8, CV4E. StrongLED and Sencity customize the unique lighting interactive in the clear square shape of the glass window frame.


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CAFA Architecture Building Lighting Project

Inventor & Technology Developer: Sencity

Lighting Technology & Equipment Provider: StrongLED

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